Overview
Find the resources you need to build out your website profile. This includes this main information about you:
- Bio
- Credentials
- Education background
- Headshot
- Location
- Research interests
- Specialties
- Video profile
- More
- Audience-targeted content guidelines*
- Optimized text for search engines/AI
- Ideally sized imagery
*Please note that for quick use, we have divided audiences into two types: Clinical and Academic. These audiences are far, far more nuanced than that, but this allows us to quickly determine the general strategic approach to website structure.
Profile Types & Organization
The way your profile is organized will depend on your responsibilities at U of U Health. There are three main formats for website profiles. These autogenerate depending on how your information is tagged in the U-CV system.
1. Provider of Staff
2. Provider & Faculty
3. Faculty, Researcher, or Staff
4. Resident or Fellow (Clinical)
- Provider/Staff Member (No Academic Affiliation): If you are a provider or staff member who regularly interacts with patients, you might have an auto-generated website profile. (Clinical audience)
- Provider/Faculty Member: If you regularly interact with patients and teach, there are multiple different audiences that may want to look at your profile. For patients, we specifically call out certain features, such as scheduling and clinic locations. The profile also has a tab titled "Academics" that the College/School website, where you are faculty, links to. This tab shows your education, teaching responsibilities, research, and publications. (Clinical and academic audiences)
- Faculty Member/Researcher/Staff: If, for example, you are a PhD teaching at the School of Medicine, your work may not involve patients. The main audience for your profile information, then, is potential residents/fellows/students, colleagues, external faculty/connections, and researchers. Your bio will have your education, research, and publications information on it. (Academic audience)
- Resident/Fellow (Clinical): If you regularly interact with patients, there are multiple different audiences that may want to look at your profile. For patients, we specifically call out certain features, such as scheduling and clinic locations. The profile also has a tab titled "Academics" that the College/School website, where you are a resident or fellow, links to. This tab shows your education, research activities, and publications. (Clinical and academic audiences)
All profiles have a section that includes news, videos, and podcasts.
Profile Types & Organization
If a news or other story has been created about you in our content system (taxonomy), and your unid is tagged in it, it will eventually aggregate under the "News & Podcasts" tab. Not all of this information is currently available to show on all profiles. It is, however, queued to integrate in the next year.